Magic, including the arts of prestidigitation and conjuring, is the art of entertaining an audience by performing illusions that baffle and amaze, often by giving the impression that something impossible has been achieved, almost as if the performer had magic or supernatural powers. Yet, this illusion of magic is created entirely by natural means. The practitioners of this mystery art may be called called magicians, conjurors or illusionists. Artists in other media such as theatre, cinema, dance and the visual arts increasingly work using similar means but regard their magical techniques as of secondary importance to the goal of creating a complex cultural performance.