In traditional fairy tales or fantasy fiction, an enchantment is a magical spell that is attached, on a relatively-permanent basis, to a specific person, object or location, and alters its qualities, generally in a positive way. The most widely-known example is probably the spell that Cinderella's Fairy Godmother uses to turn a pumpkin into a coach. An enchantment with negative characteristics is usually instead referred to as a curse.

The Latin incantare, which means 'to utter an incantation', or cast a magic spell, forms the basis of the word "enchant", with deep linguistic roots going back to the Indo-European kan- prefix. So it can be said that an enchanter or enchantress casts magic spells, or utters incantations, similar to what are called Mantra in Sanskrit.